New habits take months, not 21 days.
So, we burn out.

Accelerate new habits
in just 9 days.

Stress-free, money-back guaranteed!

The Only Habit Coaching Backed by 

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founded & clinically tested by licensed, certified,
peer-reviewed clinical psychologists from

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If conventional wisdom says it only takes 21 days to form a habit, 

why do more than 80% of us give up on our new year's resolutions after just one month? 

Sorry, but science now proves impactful habits take much longer:

usually 66-88 days or more

Don't be fooled by simplistic self-help books shilling snake oil;

they're not written by actual, peer-reviewed scientists.

Here are some more dangerous, insidious myths about habits that ruin your efforts,

each now refuted by REAL scientists:

MYTH: "Emotions Create Habits."

SCIENCE: Seems the "power of positive thinking", while refuted by the scientific community for decades, just won't die. 

MYTH: "Habits are the enemy of mindfulness."

SCIENCE: Unless you're a Buddhist monk, it's neurologically impossible to be fully conscious of your behaviors all the time, that's not how our brains work. Habits are not inherently good or bad, but are actually necessary for any devoted mindfulness routine. The key is to learn how to master the force of habit versus letting it master you!

MYTH: "Buy my self-help book, but you should also pay to get coached by one of my certified trainers."

SCIENCE: Have you ever questioned: "If your $9 Kindle book is so definitive and effective, why do I need to pay for additional coaching from a 'certified trainer'?", so have we! Learning any complex discipline like habits requires real-time, corrective instruction from a teacher, not a book.

MYTH: "Grit, willpower, and having a 'growth mindset' create habits."

SCIENCE: Sorry, yet again, each of these pop psychology fads has been refuted by the scientific community. Add to this list "power posing" too! 

MYTH: "You can call yourself a 'psychologist' and lead a 'lab' but never publish your research data in a reputable peer-review journal."

SCIENCE: Sadly, this one is actually TRUE! The hallmarks of pop psychology gurus & quack behavior "scientists"? They fail to publish their own replicable results, cite related work, or even apply the scientific method, relying on simplistic rhetorical concepts & "thought experiments" that crumble upon simplest scientific scrutiny.

MYTH: "Creating habits is stressful, and I'm stressed out!"

SCIENCE: Habits actually neurologically wired to LOWER stress, that's why your brain naturally gravitates to them! Our clinically proven method shows how you can master this force of habit in just 1 minute a day. You can handle that right? You got this! ✊🏻

MYTH: "The 'habit loop' (cue, routine, reward) is all you need to create habits."

SCIENCE: Yes, this explains some of neurological phenomena that are happening, but applying this in the real world is another matter. As Yogi Berra once said, "In theory, there's no difference between theory and practice. In practice, there is."

MYTH: "One tiny babystep is all that is necessary; your habit will just naturally grow by itself."

SCIENCE: Sorry, Charlie, but scientific research refutes that 'flossing just one tooth" just naturally grows 'by itself' into flossing your whole mouth, for example. Beware of such simplistic shortcuts.

MYTH: "New habits simply require you to associate them with your self-identity."

SCIENCE: Which came first the identity or the habit? Research proves that habitual behavior drives changes in self-identity, not the opposite: As the founder of American Psychology, William James said, "I don't sing because I'm happy, I'm happy because I sing"!

BREAKTHROUGH RESULTS REQUIRES
BREAKTHROUGH SCIENCE

FOR OVER TWENTY COMBINED YEARS, OUR LICENSED, CERTIFIED, PEER-REVIEWED CLINICAL PSYCHOLOGISTS HAVE TRAINED 

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CREATING OVER

1 MILLION NEW HABITS

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Atomic Habits Coaching
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