Founded & clinically tested by licensed, certified, peer-reviewed clinical psychologists from



If conventional wisdom says it only takes 21 days to form a habit,
why do more than 80% of us give up
on our new year's resolutions after just one month?
Sorry, but science now proves impactful habits take much longer:
usually 66-88 days or more.
Here are some more dangerous, insidious myths about habits that ruin your efforts, each now refuted by REAL scientists:

Breakthrough Results
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Breakthrough Science
FOR OVER FIFTY COMBINED YEARS, OUR LICENSED, CERTIFIED, PEER-REVIEWED CLINICAL PSYCHOLOGISTS HAVE TRAINED
100,000 Clients
500+ Companies
CREATING OVER
1 MILLION NEW DAILY HABITS

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Live, custom, one-on-one coaching from licensed, certified clinical psychologists, personalized by breakthrough A.I.
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Name your price, based on our Pay-Per-Habit™ Calculator and earn up to 100% of your coaching fee as you improve.
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