Make healthy habits stick

after just 10 days. Guaranteed.

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Innovation of the Year

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Bad News: Everything you’ve been told about habits is wrong

A woman in a blue shirt and jeans pushes a large boulder uphill at sunset.

If it only takes “21 days” to form a new habit, why do 80% of us give up after just one month?

Studies show it takes at least 66 days or longer — and motivation burns out way before then.

GLP-1 meds can work, but most patients regain the weight: the meds stopped, but old habits didn’t.

A group of middle-aged women in athletic clothing giving each other high fives and smiling outdoors in a park with green trees and sunlight.

Great News:

Habit Design automates unconscious habits in just 10 days that last at least a year — long after your last dose, no refill required.

Takes just 1 minute a day.

Over 100,000 clients have created more than 1 million daily healthy habits.

After just three months, clients typically

Lost 2X more weight and waist inches

Lost 2X more blood sugar

Did 2X more physical activity

Saved $1,674

Kept 96% of daily habits a year later

Based on a three-year, NIH-backed clinical trial of metabolic syndrome patients, Individual results may vary.

…compared to typical health coaching

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How Habit Design Works

Step 1: Three lasting habits

We start simple: stress less, move more, eat more fruits & veggies. The clinically proven foundation for lasting health.

For each, together we’ll craft a “habit design” — a custom chain of actions — learning from what’s worked for others like you.

Step 2: Check in via text

A woman walking in a park on a sunny day, looking at her phone and holding a coffee cup.

A weekday check-in with Dr. Maria Elena Lara, your personal habit psychologist — just text her right after each habit design.

No need for a long talk. The whole thing takes less than a minute.

Step 3: Bet on yourself

Half your fee ($10/day) becomes your daily reward. Show up each weekday — $5 returns to you. By the end of week 12, you’ve earned $300 back.

Once you’ve mastered the basics, you’ll be excited to take on other new habits. That’s how lasting health happens!

Over 100,000 clients, 1 million daily healthy habits, and growing

  • "My clients rarely stick with anything longer than a month or two. But, with Habit Design, they lost weight faster and are still doing their habits even after a year."

    Emily H. (Health Coach)

  • "After $3,000 on a GLP-1, I lost 15 pounds but it all came back. After just $300 of Habit Design, I've lost 19 pounds over a year. My husband even joined too!"

    Candice W.

  • "I lost 22 pounds in just 3 months. It's now been over a year since I stopped coaching and I'm still keeping it off- and doing my habits everyday!"

    Melanie S.

 Backed by Published Clinical Research

“Analyzing over 100 behavior change interventions found training habits demonstrated the strongest impact.”

“Subconscious (habit) techniques for obesity prevention had the highest ROI: 180%.”

“The behavior change technique with the highest effectiveness for improving nutrition was habit formation: 100%”

“Habit Design created 2X greater weight loss and ROI.”

Free 10-Day Trial

10 days, completely free. Stop anytime — no charge, no card required.

Earn $5 every day you check in. Credited if you enroll. Pay $10, earn $5 back, every weekday for 12 weeks.

Industry’s only money-back guarantee. Full refund if your first habit doesn’t become automatic.

Earn a free week for every friend who enrolls.

About Us

Habit Design is the fastest way to build healthy habits — 11 times faster than the previous clinical standard. Co-founders Michael Kim and Dr. Maria Elena Lara coined the term and invented the program, drawing on training from Harvard, Stanford Medical School, Yale, and the University of Washington. Over 100,000 clients have created more than 1 million daily healthy habits, lasting at least a year.

Every method we use comes from clinically validated, peer-reviewed journals — not self-help books. That's why the American College of Cardiology named us their Innovation of the Year, and why the National Institutes of Health (NIH) awarded us the first, and only, research grant in habit coaching: a $2 million SBIR Fast Track from the world's largest biomedical funder.

With Habit Design, you’re not working with life coaches, but licensed clinical psychologists, certified to deliver clinical psychotherapy across 44 states and jurisdictions under PSYPACT. Where competitors offer tracking apps and automated messages, you get medically recognized clinical care from real doctors who invented the fastest way to create new, lasting habits.

Habit Design is based in Issaquah, WA, outside Seattle. admin@habitdesign.com, (650)485-3648.