About Us

Habit Design is the fastest way to build healthy habits — 11 times faster than the previous clinical standard. Co-founders Michael Kim and Dr. Maria Elena Lara coined the term and invented the program, drawing on training from Harvard, Stanford Medical School, Yale, and the University of Washington. Over 100,000 clients have created more than 1 million daily healthy habits, lasting at least a year.

Every method we use comes from clinically validated, peer-reviewed journals — not self-help books. That's why the American College of Cardiology named us their Innovation of the Year, and why the National Institutes of Health (NIH) awarded us the first, and only, research grant in habit coaching: a $2 million SBIR Fast Track from the world's largest biomedical funder.

With Habit Design, you’re not working with life coaches, but licensed clinical psychologists, certified to deliver clinical psychotherapy across 43 states under PSYPACT. Where competitors offer automated messages and scripts, you get medically recognized clinical care from real doctors who know how to make a habit actually stick.

Habit Design is based in Issaquah, WA, outside Seattle. admin@habitdesign.com, (650)485-3648.

Medical Disclaimer

This coaching program is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your physician or other qualified health provider with any questions you may have regarding a medical condition. Reliance on any information provided by Habit Design clinicians, coaches, or other personnel associated with this program is solely at your own risk.

©2026 Habit Design, Inc. All Rights Reserved. Terms & Conditions and Privacy Policy. “Habit Design”, “Master the Force of Habit”, and “Powered by Habit Design” are U.S. registered trademarks of Habit Design, Inc.