We make healthy habits stick

after just 10 days. Guaranteed.

Bad News: Everything you’ve been told about “habits” is wrong

A woman in a blue shirt and jeans pushes a large boulder uphill at sunset.

If it only takes “21 days” to form a new habit, why do 80% of us give up on our health resolutions after just one month?

Studies show that actually takes much longer to make your healthy habits stick for the long-term, more like 66-88 days or longer. But, our motivation, grit, and willpower burn out way before then, so we quit.

Self-help books, apps, fitness wearables, GLP-1 medications, biomarker testing, and traditional health coaching don’t create lasting habits either.

Great News: A scientific breakthrough hacks your brain to create automatic habits in just 10 days, lasting at least a year

A group of middle-aged women in athletic clothing giving each other high fives and smiling outdoors in a park with green trees and sunlight.

We’re seasoned habit psychologists and scientists who discovered how to turn any health goal - to exercise more, eat healthier, stress less, sleep better, take medications correctly, etc. - into unconscious, automatic behaviors that they now do instinctively, without even thinking about it. It’s called “Habit Design”.

It takes just 60 seconds a day and has helped over 100,000 clients create over 1 million daily healthy habits lasting at least a year.

Innovation of the Year

After three months, our average client

Lost at least 15 pounds

Lowered blood pressure 11 - 19 points

Shrank 1-2 dress sizes; 4”-8” waist reduction

Increased physical activity by 225%

Avoided $1,974 in health coaching costs

Stuck to their habits after a year

Based on a one-year clinical trial of metabolic syndrome patients not taking GLP-1 medications, involving 60 coaching days of the “3 core healthy habits”. The national average estimated cost for one session of health coaching is $177. Results from clinical studies are not guaranteed outcomes for individual participants. Our habit coaching programs are not intended to treat any medical condition, and while they may help resolve key indicators of chronic disease, individual results may vary.

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Here’s how it works

Two hikers in outdoor mountain scenery holding a large map, with snow-capped mountains and a partly cloudy sky in the background.

Step 1: Master 3 Core Healthy Habits

You’ll learn the Habit Design method by automating 3 key habits shown to make greatest impact on lasting health: lowering stress, increasing physical activity, and eating more fruits or vegetables.

Your personal (human) coach will help you create customized sequences of motor skills - “habit designs” - for each so that they flow naturally in your everyday life. Think of them like driving directions. Each should only take 60 seconds or so, but don’t worry, your coach will help you grow them gradually. You and your coach will determine what day to get started.

A woman walking in a park on a sunny day, looking at her phone and holding a coffee cup.

Step 2: Practice, then Check-In

Each weekday, you’ll practice your habit design “driving directions” as mutually crafted with your coach. Immediately afterwards, you’ll check-in with her/him via SMS/Text from your smartphone.

(S)he will ask you just 1-2 questions and can answer any questions you might have (response rates may vary but typically are within an hour).

Need to take a skip day or not feeling well one day? No problem; as long as you don’t miss more than 2 consecutive weekdays, you should be fine.

Two people exchanging and counting hundred-dollar bills.

Step 3: Earn Cash Back

Follow the method correctly and you’ll earn back half of your daily coaching fee ($5) each day.

Once a habit design becomes automatic for you, you can choose to gradually increase its intensity and/or add a new habit design for some other goal you might have in mind.

And, if you’re not making any progress within 10 days, we’ll give your money back (terms & conditions may apply).

We will text you with more details and connect you with your own personal Habit Design coach.

After your trial, if you wish to continue, you can enroll for $10 per day for 10 days, and earn back as much as $50 for following your coach’s guidance correctly.

We only support clients in the domestic U.S. at this time. Please allow 2-3 business days for our response.

Start Today with a Free 10-Day Trial

Over 100,000 clients, 1 million daily healthy habits, and growing

  • "It's rare to see my clients stick with anything longer than a month or two. But, with Habit Design, my clients are losing weight faster and still doing their habits after a year."

    Emily Hunter (Health Coach)

  • “I was shocked that I was able to lose so much weight after just 10 days and keep it off after a year! Nothing else I've tried has worked as well."

    Maggie Melbye