Since we started our research into habits at Harvard University over twenty years ago, for over fifty combined years, our team of clinical scientists has clinically validated over 100 peer-reviewed, journal-published techniques for habit formation with over 100,000 clients to create over 1 million new habits. This is just one reason the N.I.H. selected us as their first and only grantee in the field of habit coaching.

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This isn't our first rodeo either; previously, we designed and led breakthrough digital health innovations for Kaiser Permanente, Aetna, UnitedHealthcare, Medtronic, Apple, Samsung, Microsoft, Verily (Google), Nike+, and even XBox. We know what it takes to move millions of people to live healthier lives by combining breakthrough science, innovation, and design.

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