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NIH Showcases Habit Design

National Institutes of Health to showcase Habit Design® at 2023 American College of Cardiology Scientific Sessions & Expo

Leading habit coaching company is one of four selected NIH-backed innovators

February 27, 2023, 08:00 AM Eastern Standard Time

Issaquah, Wash.--(BUSINESS WIRE)– Issaquah-based Habit Design®, Inc. - the only company ever awarded a National Institutes of Health (NIH) research grant to advance the emerging science of habit coaching – has been selected by the National Institutes of Health to present its breakthrough innovation to a select group of key opinion leaders, research experts, investors, and strategic partners at the 2023 American College of Cardiology Scientific Sessions & Expo, March 4-6, 2023 in New Orleans.

With the support of a $1.7 million Small Business Innovation Research (SBIR) Fast Track award from NIH’s National Heart, Lung, and Blood Institute (NHLBI), and partnerships with the University of Washington, TriHealth of Ohio, and MultiCare of Washington, Habit Design is currently conducting a Phase II clinical trial of its breakthrough, A.I.-enhanced, habit coaching system which accelerates the creation of healthy habits nearly ten-times faster than previous clinically published benchmarks.

We’re honored to be selected as one of only four NIH-backed companies to share our innovation with leaders of the most prestigious cardiovascular medical community and look forward to partnering with them in accelerating healthy habits,” said Michael Kim, the Founder & CEO of Habit Design and Principal Investigator of the research project. Despite common wisdom, research shows it often takes as long as 66 to 88 days or longer (not 21, as many believe) to form the habits that really matter to lasting wellbeing. Science also shows that nearly 80% of those trying to create new habits give up after just six weeks. Habit Design is the first clinically validated, evidence-based habit coaching system proven to accelerate new habits in as few as just nine days. (Kim M, Lara ME. Designing Sustainable Behavior Change with Habit Design. American Journal of Health Promotion. 2017;31(4) 364-366.)

Founded by clinical psychologists & scientists from Harvard, Yale, Stanford Medical School, and the University of Washington, Habit Design customizes twenty, clinically validated habit formation techniques to each client by integrating A.I., behavioral economics, and real-time coaching taking only 1 minute a day. Over 100,000 clients have successfully created over 1 million new habits using Habit Design.


About Habit Design, Inc.

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